Adrian Veivers Creative

Framing Your Design Brand

2011-03-31T04:14:00.000-07:00

You help people to tell their brand stories every day. Designers give people a visual language with which to communicate to their audience.   When a client comes to you for the design, they have, for the most part, already done the groundwork. They know who they are and who their target audience is. Your job is to pull the whole thing together with compelling visuals.

 How often do you stop to think about how you are communicating to your audience? Sometimes even the most amazing designers get stuck at communicating their own message. And for good reason, there’s a lot to address.

Where do you start? What’s the story you want your own brand to communicate? Who is your audience? Are they ethical, green, large corporations, government organisations, global brands or tiny bakeries? How will you stand out? Is it better to fit in?  

How do you begin framing your own brand story?

I think it’s possible to start by breaking it down into ten steps to consider.  

Mission 
What are you doing right now, today? What happens because you exist?
Vision 
What are or will be the results and effects of what you do in the future?
Core values 
What are the attitudes and beliefs that shape your business culture?
Unique selling point 
What’s your edge, the thing that makes you stand out?
Emotional selling point 
What’s the intangible or aspiration that you sell? Think feelings not facts. Connection, freedom, ego, belonging.…
Brand essence 
The core of what you do, the image it portrays and the signals it sends.
Tagline 
One line that communicates everything.
Identity 
How the consumer perceives your brand.
Name 
The verbal hook on which all of the above hangs and is communicated, the icing on your cake. Comes in all the way down here at number nine!
Logo
 Last but not least the visual hook that represents your brand, the cherry on the top.

Framing you design brand...it works

St. Jude Medical International Physician Conference Booklet Design

2011-02-23T21:38:00.000-08:00

We have just designed the international medical technology developers, St. Jude Medical's 2011 Physician Conference Booklets that are to be used throughout US, Europe & Australia.

Johnston Dixon 'MOVE' Magazine design + publishing

2011-02-21T23:11:00.000-08:00

One of our latest pieces, the design and production of The Johnston Dixon Prestige Property magazine 'Move'

HERT Website Design + Launch

2011-02-21T23:04:00.000-08:00

We've just designed and launched our latest website for one of Queensland's top first aid training providers....Look out St. John's HERT is going to bring you some hurt.

Cut&Paste Tokyo: Graphic designers compete live on stage

2010-10-10T19:03:00.000-07:00

If you never knew that graphic design could be a spectator sport, head down to Club Womb (Tel. +81 (0)3 5459 0039) in Shibuya on December 11 to witness the clash of creative juices at Cut&Paste 2010 where digital designers will draw, win or lose.

Cut&Paste, the world’s only live-action digital design competition, has come a long way since it was first held in New York City in 2005.

The competition is now conducted in 10 cities -- Tokyo, Seoul, Bangkok, Sao Paulo, San Francisco, Los Angeles, New York, Amsterdam, London and Berlin -- with the grand finals to be held in New York on February 5, 2011.

The world’s only live action digital design tournament.

In addition to creating awareness of the developments in the graphic design industry -- with the introduction of new categories such as 3D and Motion Design -- the tournament serves to uncover hidden talent, such as Tokyo’s 2009 winner, 23-year-old Takuya Hosogane.

Cut&Paste’s winner for Tokyo 2009, Takuya Hosogane.

Hosogane’s piece based on the theme “Natural Selection” meticulously synchronized sound with geometric form to clinch top place in the Tokyo round of the competition.

While the theme was made known to the contestants a week prior to the actual competition day, Hosogane went to the arena armed with just a track he wanted to use and came up with the winning motion graphic design on the spot in three hours.

Draw, win or lose.

“My concept was to imagine what other contestants would present for this theme, and try to avoid that," he says.

"The theme was ‘Natural Selection’ so my idea was based on something not found in nature,” adds Hosogane, whose work depicts the amoebic-like multiplication of room blueprints.

A professional video jockey for the past four years, Hosogane studied economics in university and picked up the tricks of the trade by himself from the age of 15 through the Internet, books and paying attention to graphics and animation used in movies.

“Before there was YouTube, I helped fellow students create images using Flash animation. While I was gaining experience doing this, graphic animation on the web started developing and this gave me a platform to display my work,” says Hosogane, who now creates most of his work using Adobe After Effects and Cinema4D.

Watching design in motion.

While Hosogane’s work has gained recognition for impeccable synchronization between music and motion in design, Hosogane says he is working on the theme of conveying “tangibility in music.”

Inspiration for Hosogane comes in the form of movies, vimeo (a video sharing website) and through daily conversations and slices of life. And of course, pure adrenaline from being under the spotlights at the Cut&Paste competition last year.

Artists have a short time-frame to show their skills.

Describing the experience, Hosogane says, “As a VJ, I have created images under similar stressful situations, racing against time, but competing live on stage was really thrilling. Being able to compete against designers from overseas was also a great experience."

Cut&Paste is now accepting online entries until October 15. Selected entrants will be invited to Test Rounds, which are short weekend events that serve as auditions to earn a spot on stage.

Big screens allow the crowd in Womb, Shibuya to track the live work.

One grand prize winner from each of the 2D, 3D and Motion Design categories in each city will receive an expenses-paid trip to New York City for the Global Championships. Follow the action on twitter: http://twitter.com/cutandpastejp

Three levels of audience watch Cut&Paste 2009

Digg It Branding

2010-09-19T00:58:00.001-07:00

Check out one of our latest of branding pieces for the earthmoving equipment hire company Digg It.

Sony launches P with great train advertising

2010-08-25T16:23:00.000-07:00

Adrian Veivers Creative Japan is the Mecca for advertising and design. We'll try to keep you posted on all things cutting edge that comes from this evolving testing ground...5 years before it hits Australia!

Japan Marketing News: Sony launches P with great train advertising

www.japanmarketingnews.com

Some of our Advertising work for cosmetics company Evohe

2010-08-18T22:58:00.000-07:00

Here's one of our latest advertisements for one of Evohe cosmetics skincare range...cute huh!

Our latest Advertising Pieces

2010-08-18T22:54:00.000-07:00

Check out some of our latest advertising pieces for Brisbane City's latest upscale nightspot Balcony 153

Japan is one step closer to making every surface an ad

2010-08-13T05:23:00.000-07:00

Japan is one step closer to making every surface an ad

Been so busy these past few weeks I didn't get a chance to mention this ground-breaking new media that appeared on Tokyo trains about a month ago.

Japanese printing companies have started offering advertisers the ability to display moving pictures on paper advertisements.

The above ad announces the debut of a new mascara from Lancome that uses a vibrating applicator brush. The poster is made from electronic paper—a technology that allows paper to be written and rewritten repeatedly. So what you're looking at is essentially a paper poster hanging from the ceiling of a subway train in which the image changes.

Similarly some train stations are now equipped with poster banks for electronic paper ads that can refresh with new images at specific intervals. If you're an advertiser and you rent the space, you can replace the ad whenever you want while sitting right at your office desk, since the wall frames are connected to PHS phone networks that tap into the internet.

One problem is that, as far as I know, the paper technology is still limited to creating black and white images (perhaps that's why the moving portion of the above subway poster is b/w). Nonetheless, data collected from Japan's Toppan Printing showed that even with black and white ads commuters were about 50% more likely to look at moving electronic paper wall posters for 5 seconds or more, as compared with color ads printed on regular paper.

A cool advertising campaign for Pictionary

2010-08-09T18:25:00.000-07:00

Design: A cool advertising campaign for Pictionaryhttp://bit.ly/am58Xl

Pictionary Advertising « Whitezine | inspire Create and Share

bit.ly

It seems that advertising is a trending topic these days on Whitezine. Each time we ask ourselves what C.D and A.D are going to find, and each time they they surprises us with ideas of genius. This time it’s an advertising for the famous family game Pictionary made by a Colombian Art director from B...

Fuel Your Creativity

2010-08-09T16:02:00.001-07:00

Using Creativity to Empower | Fuel Your Creativity

www.fuelyourcreativity.com

In the constant ins & outs of new technology, creativity and being on the edge it's refreshing to see something that touches you, makes you think or brings

Inspiration

2010-08-04T18:26:00.001-07:00

Creative: Handmade fingerless gloves inspired by espresso hues http://bit.ly/cltiHk

We're celebrating over a year with HMI!

2010-07-28T00:15:00.000-07:00

We are celebrating over a years partnership with HMI. Delivering effective, result based advertising, marketing and promotional materials. Also helping at the world's biggest mining industry trade show, Buama 2010 in April this year hosted in Germany.http://hardmetalindustries.com.au/

2010-07-17T16:11:00.000-07:00

We are very excited to welcome you to the very first Adrian Veivers Creative Blog! We'll keep you up to date and informed with all the latest trends and musings of the advertising and creative industry. So sit back and enjoy!